This event is going to be huge. The only slight drag is the tube strike. Firstly, what on earth is a big night out in fashion terms? Well, this annual event aims to boost commerce, give the retailers something to shout about, give the consumers a reason to shop about and generally celebrate fashion as only the industry knows how. What's going on? What's not going on is a more insightful question to ask.
The lovely Mr Armani will be hosting Alex Shulman, Editor of Vogue, at his Bond Street store. I will also be in attendance; I do like a bit of Armani. Other stores on my hit list for Tuesday are Agent Provocateur, who have DJ's, champagne and goody bags on offer; Aquascutum have oysters and wine, Banana Republic have canapes and mini manicures, and there are style lessons taking place at Browns.
I am personally looking forward to Diane von Furstenberg who is transforming her store on Bruton Street into Studio 54. Make up, cocktails from Claridges and professional photography are all on hand. I cannae wait!
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